All Points East Partners with Victoria Park Football Club for 2026 Season

All Points East, the flagship music festival that has been lighting up Victoria Park since 2018, has announced a new sponsorship agreement with Victoria Park Football Club, a community‑based youth team that shares the park’s eastern half.

Under the deal, the club’s kits will feature the festival’s logo for the 2026 season, giving the players a fresh look and a tangible link to one of London’s most visible cultural events.

The festival, produced by AEG Presents, runs for ten days each year. It opens with a full‑week music weekend, followed by four days of free community programming called “In the Neighbourhood,” and concludes with three headline shows after the main event. All Points East has earned industry accolades, including the UK Festival Awards for Line‑Up of the Year in 2018 and the Music Week Awards for Best Festival in 2019.

Victoria Park Football Club is a Charter Standard youth club that serves local residents and school teams on the east side of the park. The club’s home ground sits on the park’s eastern half, and it has long been a fixture of the community’s social fabric.

Club captain Matty Walsh welcomed the partnership. "Pre‑season starts for us at Victoria Park every summer twice a week in between games of cricket, often with the All Points East stages being set up as the backdrop," Walsh told reporters. "Having moved to East London in 2021, Victoria Park Football Club is my strongest link to the area, so it’s great to see the festival support a local community club with much needed new kits. With so many of the squad living locally, there’s always a number of us at All Points East every year, so it’s cool to now have such an East London cultural institution on the shirt."

The sponsorship will supply the club with a new kit design that incorporates the festival’s branding. In exchange, the club will promote the festival to its members and local supporters, creating a cross‑promotional relationship that benefits both parties.

All Points East 2026 will run from 21 to 30 August. The headline acts include Jorja Smith and Tems on Friday 21, Lorde on Saturday 22, Deftones for the Outbreak Fest on Sunday 23, Tyler, the Creator’s two‑day takeover on 28 and 29, and Twenty One Pilots on the final day, 30 August. Supporting acts range from Kwn, Ayra Starr and Odeal to PinkPantheress, Zara Larsson, 2hollis, and many others.

The partnership underscores the festival’s stated commitment to community engagement. All Points East has long positioned itself as more than a music event; it aims to leave a positive impact on the local area through free activities, educational programmes and collaborations with neighbourhood organisations.

For Victoria Park Football Club, the deal provides a tangible benefit in the form of new kits and increased visibility. The club, which relies on volunteer support and community participation, will also gain exposure to the festival’s large audience, potentially attracting new members and volunteers.

The deal is the latest example of a growing trend in which music festivals partner with local sports clubs to strengthen community ties. While the partnership is still in its early stages, both parties have expressed optimism about the potential for shared events and joint marketing initiatives.

As the festival approaches, the club’s new shirts will be visible on the pitch during pre‑season training and matches, and the festival’s marketing materials will feature the club’s logo. The partnership is set to run through the 2026 season, with both organisations monitoring the impact on community engagement and brand awareness.

In summary, All Points East’s sponsorship of Victoria Park Football Club marks a concrete step toward integrating the festival’s cultural influence with the park’s local community. The partnership delivers new kits for the club and expands the festival’s community footprint, reinforcing the mutual benefits of collaboration between music and sport in East London.