Charli XCX Unveils Wink Wink Single and Video Ahead of July 24 Album Release

Charli XCX launched the infectious pop‑banger "Wink Wink" on June 26, 2026, pairing the track with a sharp new music video that drops the artist’s long‑time visual collaborator, director Aidan Zamiri, at the helm.

The single arrives as the third installment in a tightly paced rollout that began with "Rock Music" on May 8 and "SS26" on May 27. All three songs will feature on XCX’s forthcoming seventh studio album, Music, Fashion, Film, slated for a July 24 release under an exclusive license to Atlantic Records. The vinyl edition, pressed on 7‑inch, includes a B‑side that has yet to see a public release, a nod to the artist’s penchant for collectible formats.

Zamiri’s video, released on June 30, continues the director’s signature blend of neon aesthetics and playful subversion. In the clip, XCX declares she is no longer "a bad girl," only to soften the statement with a cheeky wink that anchors the song’s hook. Creative direction by Imogene Strauss and production by Object & Animal give the piece a polished, fashion‑forward edge that mirrors the album’s overarching pop theme.

Music, Fashion, Film builds on the momentum generated by XCX’s 2024 studio effort Brat, which debuted at No. 3 on the Billboard 200 and earned three Grammy Awards, including Best Dance/Electronic Album. The new album promises a multidisciplinary experience, featuring collaborations with icons such as John Cale and Marc Jacobs, and cover art that credits Martin Scorsese. The project is positioned as a statement of the artist’s ongoing exploration of pop, visual culture, and narrative.

XCX’s creative expansion extends beyond music. In 2025 and 2026 she co‑produced and starred in A24’s mockumentary The Moment, directed by Zamiri, and contributed to the soundtrack of Emerald Fennell’s Wuthering Heights. At the Berlin Film Festival in February 2026, XCX highlighted how the film medium broadened her audience and altered her artistic perspective.

Complementing the album’s launch, the artist announced a 12‑date North American tour on June 8, 2026. The tour will kick off on September 11, 2026, offering fans an opportunity to experience the new material live.

Industry observers note that the weekly single strategy—common among pop acts seeking to sustain streaming momentum—has paid off. The vinyl single’s release taps into the resurgent physical market, while the video’s over one million views in its first week underscore the track’s strong reception on digital platforms.

As of the latest reports, Music, Fashion, Film remains on track for its July 24 debut. No additional singles have been announced beyond "Wink Wink," but the album’s track list, cover art, and promotional schedule are public. XCX’s next public appearances will be on the North American tour, which will serve as the primary vehicle for promoting the new album.

In sum, "Wink Wink" marks the third milestone in the rollout of Music, Fashion, Film, reinforcing Charli XCX’s dual presence in music and film while positioning the album for a robust summer launch.