Lowes and LiveNation Team Up to Offer MyLowes Rewards Members Exclusive Concert Perks

On June 5 2026, Lowe’s Companies, Inc. and LiveNation Entertainment announced a multi‑year partnership that transforms the familiar MyLowe’s Rewards loyalty program into a backstage pass for families across the country. The deal spans 20 amphitheaters nationwide and gives free‑to‑join members access to a bundle of concert‑related benefits, including 2‑for‑1 tickets, complimentary lawn chair rentals, and a Tailgate experience at select shows.

Under the new arrangement, MyLowe’s Rewards members who buy one adult ticket and one ticket for a child 12 years old or younger at a participating concert receive a second adult ticket at no extra cost. The offer is available year‑round and can be claimed through the MyLowe’s Rewards website or mobile app. Members who present a valid MyLowe’s ID at the chair‑rental stand also receive a free lawn chair.

The Tailgate experience, available before and after the show at select venues, features live music, food and beverage options, games, and other activities. Designed to enrich the overall concert experience for families, the program also encourages repeat visits to Lowe’s stores.

MyLowe’s Rewards remains a tiered program that rewards eligible purchases with points. Every 500 points earned can be redeemed for $5 of MyLowe’s Money, which can be used to buy merchandise in Lowe’s stores. In addition to the concert perks, members receive free member‑only gifts and giveaways, early notifications for sales, free workshops through Lowe’s Kids Club, and a customized in‑app dashboard that tracks points, past purchases, and personalized recommendations.

Lowe’s corporate communications described the partnership as a way to “strengthen the connection between our customers and the communities they live in.” LiveNation, which operates over 300 venues worldwide, said the collaboration would help drive ticket sales for its amphitheater circuit and provide fans with added value.

Industry analysts note that the deal reflects a broader shift toward cross‑industry loyalty initiatives. By linking home‑improvement retail with live‑event entertainment, Lowe’s is tapping into a demographic that frequently attends concerts and may be receptive to in‑store promotions. The 2‑for‑1 ticket offer, in particular, is designed to attract families, a key segment for both Lowe’s and LiveNation.

The program is already live. MyLowe’s Rewards members can log into their accounts to view available concert offers, claim tickets, and track their points. The partnership is expected to run through at least 2028, with the possibility of expansion to additional venues and additional perks as the relationship develops.

For now, Lowe’s and LiveNation are focusing on delivering a seamless experience for members. The retailer has updated its website and mobile app to include a dedicated concert‑perks section, and store associates have been trained to assist customers with questions about the program.

In summary, Lowe’s has broadened its loyalty program to include exclusive concert benefits in partnership with LiveNation. The initiative offers families 2‑for‑1 tickets, free lawn chairs, and a Tailgate experience, while continuing to reward members with points that can be redeemed for in‑store merchandise. The partnership is already active and will remain available through the 2028 season, with potential for further expansion.