Roses New Trick Video Breaks Ground with iPhone 18 Pro Filming

Rosé’s latest single, "New Trick," isn’t just a new track—its music video was shot entirely on Apple’s flagship iPhone 18 Pro, marking a milestone for both the K‑pop star and the company.

The song dropped on September 17, 2026, and the accompanying video was produced for Apple’s long‑running "Shot on iPhone" campaign. Directed by veteran music‑video filmmaker Dave Meyers, the project was announced at Apple’s Cupertino event on September 9, 2026, when the company unveiled the iPhone 18 Pro and Pro Max. Apple has used the campaign to showcase the capabilities of its mobile cameras, and the Rosé video joins a roster that already includes Olivia Rodrigo, Lady Gaga, and The Weeknd.

According to a Vogue interview, Rosé—whose full name is Roseanne Park—began writing "New Trick" shortly after attending the Met Gala in New York. She told the magazine that the song was a departure from the melancholy themes of her 2025 single "APT," describing it instead as "cute" and "not sad." The track’s pop‑rock vibe recalls the soundtracks of early‑2000s Apple commercials, a detail Rosé noted in the interview.

Meyers, who has directed videos for artists such as Harry Styles, Ariana Grande, and Blackpink, said the collaboration was a natural fit. "I’ve admired the creative work shot on iPhones for years," he explained. "Working with Rosé on a project that celebrates that technology felt like a perfect match."

The video’s production was streamlined by the iPhone 18 Pro’s advanced camera system. While the device’s specifications are not detailed in the source material, Apple’s marketing materials emphasize its high‑resolution sensors and improved low‑light performance—features that likely contributed to the video’s polished look.

Rosé’s "New Trick" arrives amid a busy period for the solo artist. She released her debut solo single album, R, in March 2021, and followed it with the 2024 studio album Rosie, which included the chart‑topping single "APT." In a separate statement, Rosé said she is still working on her second studio album, slated for release in 2027. She described the process as a search for a balance between her current artistic identity and future evolution.

The music video itself is a concise, upbeat visual that complements the song’s light‑hearted tone. It features Rosé performing against a backdrop of vibrant colors and dynamic camera movements, all captured on a single device. The "Shot on iPhone" campaign has previously highlighted similar projects, such as Olivia Rodrigo’s "Get Him Back!" and Lady Gaga’s "Stupid Love."

Apple’s use of a high‑profile K‑pop artist for its campaign underscores the brand’s continued focus on music and pop culture. By partnering with a global star like Rosé, Apple reinforces the narrative that its smartphones are capable of professional‑grade production.

As of now, "New Trick" is available on all major streaming platforms, and the video has already begun to circulate on social media. The release does not signal an immediate tour or live performance; Rosé has not announced any upcoming shows related to the single.

In summary, Rosé’s "New Trick" demonstrates a convergence of pop music and mobile technology. The single itself marks a stylistic shift for the artist, while the video’s all‑iPhone production showcases Apple’s latest hardware and the growing trend of smartphone‑based music video creation.