TREASURE Secures First M!Countdown Win with "IF I" on June 11 Broadcast

On the night of June 11, 2026, Seoul’s Mnet broadcast a moment that would echo through the Korean music scene: TREASURE captured its first chart‑topping trophy on M!Countdown for the single "IF I." The band’s own So Jung‑hwan—who also hosts the program—handed the award to his groupmates in a display that felt both triumphant and profoundly personal.

The episode pitted the boy band against aespa, who were nominated with "Lemonade." While aespa edged out a higher score in the opening category, TREASURE surged ahead in the remaining four segments, amassing a total of 6,328 points. The result marked the group’s inaugural victory for the current comeback cycle and, more importantly, its first ever win on the long‑running show.

During the trophy presentation, Junghwan’s voice rose in a spontaneous shout before he joined the group in a hug. Tears streamed from Haruto and other members, underscoring how rare and meaningful the achievement felt. The scene was broadcast live, allowing viewers to share in the group’s emotional high.

The episode also featured TREASURE’s first live encore on a music show. A clip of the performance was posted to X (formerly Twitter) and quickly went viral, garnering over one million views in a matter of hours. Fans flooded the platform with congratulations, celebrating the milestone in real time.

Since debuting in 2020 under YG Entertainment, TREASURE has grown into a ten‑member lineup: Choi Hyun‑suk, Jihoon, Yoshi, Junkyu, Yoon Jae‑hyuk, Asahi, Doyoung, Haruto, Park Jeong‑woo, and So Jung‑hwan. Their discography spans the "The First Step" series and the 2023 studio album "Reboot," with "IF I" serving as the lead single from their latest release.

M!Countdown, which has aired since 2004, awards a weekly chart trophy based on a composite of digital sales, physical sales, streaming, broadcast points, and live voting. The program’s scoring methodology is publicly disclosed by Mnet, and results are announced during the live broadcast. TREASURE’s win joins a roster of 2026 chart winners that includes aespa, Nmixx, and Le Sserafim.

The victory carries several layers of significance. It is a first for the group on a major Korean music program, a milestone that can boost their visibility domestically and internationally. It also reflects the effectiveness of the "IF I" promotion strategy, which has generated robust digital performance and fan engagement. Finally, the emotional reception from both the members and the MC highlights the close relationship between performers and the broadcast platform.

Following the win, TREASURE is slated to continue promoting "IF I" on other music shows and to perform at upcoming fan meetings and tour dates. While the group’s management has not issued a statement about future releases, the current promotion cycle is expected to run through the remainder of the month.

The episode reinforced M!Countdown’s role as a key barometer for success in the Korean music industry. Artists and labels closely monitor the program’s results to gauge the impact of their releases, and a win can influence streaming numbers, sales, and media coverage.

In short, TREASURE’s triumph on the June 11 broadcast marks a pivotal achievement for the group, underscoring both the emotional resonance of the moment and the broader importance of chart victories in the competitive K‑pop landscape.